In the light of a pure sky rising over the city ascends the elegant silhouette of 724. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of this musky floral eau de parfum. Luminous, vibrant and comfortably addictive, 724 invites you to feel the city rhythm. In the top notes, a fresh, urban accord is perceived. It is the sensation of clean, energizing freshness, formed of bergamot and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by Grandiflorum jasmine absolute, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood and white musk accord. To enjoy a moment of well-being and prolong the sillage of your fragrance, add these other 724 scented creations to your beauty ritual: hand and body cleansing gel, body lotion, body oil, hair mist, hand cream and solid soap.
Customer Reviews (4.6 / 5 · 5 reviews)
Evelyn S.★★★★★
The musky floral profile really does evoke a city skyline at dawn—it’s clean and architectural without being cold. I’ve gotten compliments every time I wear it, and the 200ml size means I won’t run out for ages.
Matthew★★★★★
The 200ml bottle is a solid investment for daily wear—the scent shifts from a clean floral to a soft, warm musk over the hours without fading too fast. I get compliments every time I wear it to the office, and the urban, architectural vibe really comes through in the composition.
Brian★★★★★
That musky floral opening is exactly the kind of clean, urban elegance I was hoping for—it lasts all day without turning cloying. The 200ml bottle feels generous for the price, and one spray on my wrist carries that graphic, city-skyline vibe beautifully.